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Sales conversion.
Logitech’s website had high traffic but a very low click to sale ratio.
Brand development.
Logitech’s website had yet to reflect Logitech’s transition from OEM, basically makers of computer mice, to a “lifestyle” consumer brand which includes speakers, cameras, gaming accessories, and innovative computer input tools.
Usability.
Logitech’s website – especially the store and tech support areas – was difficult for users to find what they wanted.
Globalization.
Over half of Logitech sales come from users in countries other than the United States—globalization and regional localization issues, especially surrounding online purchasing, were core to the project.
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