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A Tristream "best-practice" heuristic for both e-commerce sites and corporate web applications is that differing "types" of users naturally work in unique ways. Therefore, it is essential to innovate "multiple paths to success" design solutions.

Tristream builds into its methodology innovation processes, called "design workshops". Here an environment is created where small, multi-disciplined design teams--including representatives as diverse as core user group members and back-end programmers—can brainstorm solutions unfettered by budget, corporate politics, or technology constraint issues.

Given Logitech’s goals of increasing online sales and user awareness of the breadth of their products, a major innovation on the site was to create a dynamic, expanding "one-click" main navigation system that allowed site users to "one-click" directly to view products in ways most logical to them from anywhere on the site

Tristream also improved the Logitech site effectiveness by creating innovative "mini-site" interfaces for important user type communities, simultaneously facilitating online sales while increasing product loyalty (computer game players, a huge Logitech market, can learn about and purchase their products by going directly to the Logitech "gamers" mini-site.

Logitech has emerged over the last few years as a significant consumer brand. The website was lagging behind in expressing Logitech's new identity. Through dynamic, custom photography, new graphic design and fresh experience design Tristream gave Logitech's website a completely new energy and personality.