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Joseph Selbie
President and CEO

Joseph came to Tristream from a career in business management and education, having acted most recently as president for a California publishing house. He was the primary architect of an intranet communications hub used by Tektronix, National Semiconductor, and LSI Logic. With the growth of tristream, he has been a top-level strategist for key clients, including Cisco, Cartus (Formerly Cendant Mobility) and KPMG. He has traveled widely as a teacher and lecturer, worked hard at raising four children, and has an uncanny knack to win at Trivial Pursuit.

"Our real clients are our client's customers."

  • A Tristream founder
  • Top-level strategist on key clients: Cisco, Sun, Wells Fargo Bank, AvantGo, QuantumShift, Cartus (Formerly Cendant Mobility) and KPMG.
  • Business strategist and infrastructure consultant for Burningpoint (Roxio)
  • Positioning, branding, and technical consultant for Trend Technologies and gigaflip
  • Primary architect of Lateral Works Systems intranet communications hub used by Tektronix, National Semiconductor, and LSI Logic
  • Business strategist and architect for Performance Learning Systems online presence

Bill Fehr
VP of Client Services & Brand Strategy

Bill brings to Tristream 15 years of experience with sales and business development. A former account executive for Federal Sign, he has acted as brand strategist and business strategist for many startup clients: Telestream, QuantumShift, AvantGo, Garmentrade, and burningpoint. Bill launched the tristream branding practice based on the marketing strategy work of Michael Porter (Harvard) and Kevin Roberts (Saatchi & Saatchi). He took a lead role in developing and articulating the Tristream brand. A former Bay Area resident, Bill lives with (and for) his wife and two inquisitive daughters. In business, he seeks the emotional core of customer desires and strives for world-changing ideas.

"Find the emotional core of customer desires, and you’ll provide an online experience with world-changing ideas."

  • A Tristream founder
  • 20 years of experience with marketing and client services
  • Devotee of the marketing strategy work of Michael Porter (Harvard) and love brand philosophy of Kevin Roberts (Saatchi and Saatchi)
  • Developer and articulator of the tristream brand
  • Brand strategist and business strategist for the following clients: Avantgo, Telestream gigaflip, QuantumShift, Garmentrade, burningpoint, Kindling, Logitech, LateralWorks, and Cartus (Formerly Cendant Mobility)

Phil Dyer
Chief Creative Officer

Phil, a lifelong visual fanatic, has worked for over 25 years as a professional designer and art director. A founder of Ad Infinitum design shop, he has acted as advisor or director on virtually every Tristream design. He has earned wide respect in the corporate world for his ability to create distinctive corporate identity, from the Identix logo to Sierra Brewing Company’s package design. An honored graduate of Art Center College of Design, Phil also serves on the advisory council at the Sierra College digital media program.

"It’s simple to make things complex, but it’s very complex to make things simple.

  • A Tristream founder
  • Lifelong visual fanatic
    Tristream founder and leader of the creative vision and strategy
  • Over twenty five years as a professional designer / art director
  • Lead creative development on a broad range of industries including Logitech, KPMG, Cartus (Formerly Cendant Mobility), Wells Fargo Bank, QuantumShift, Tektronix, Identix, and LateralWorks
  • Color use and theory advisor
  • Respected for his ability to create distinctive corporate identity
  • BFA, 1981, Honors, Art Center College of Design
  • Web accessibility and globalization specialist