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Bill Fehr

VP of Client Services & Brand Strategy

Bill Fehr brings to Tristream 20 years of experience with sales and business development. A former account executive for Federal Sign, he has acted as brand strategist and business strategist for many startup clients:

Telestream, QuantumShift, AvantGo, Garmentrade, and burningpoint. Bill launched the tristream branding practice based on the marketing strategy work of Michael Porter (Harvard) and Kevin Roberts (Saatchi & Saatchi). He took a lead role in developing and articulating the Tristream brand. A former Bay Area resident, Bill lives with (and for) his wife and two inquisitive daughters. In business, he seeks the emotional core of customer desires and strives for world-changing ideas.

  • A Tristream founder
  • 20 years of experience with marketing and client services
  • Devotee of the marketing strategy work of Michael Porter (Harvard) and love brand philosophy of Kevin Roberts (Saatchi and Saatchi)
  • Developer and articulator of the tristream brand
  • Brand strategist and business strategist for the following clients: Avantgo, Telestream gigaflip, QuantumShift, Garmentrade, burningpoint, Kindling, Logitech, LateralWorks, Cartus, and Magellan Health
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Find the emotional core of customer desires, and you'll provide an online experience with world-changing ideas."

Bill Fehr