VP of Client Services & Brand Strategy
Bill Fehr brings to Tristream 20 years of experience with sales and business development. A former account executive for Federal Sign, he has acted as brand strategist and business strategist for many startup clients:
Telestream, QuantumShift, AvantGo, Garmentrade, and burningpoint. Bill launched the tristream branding practice based on the marketing strategy work of Michael Porter (Harvard) and Kevin Roberts (Saatchi & Saatchi). He took a lead role in developing and articulating the Tristream brand. A former Bay Area resident, Bill lives with (and for) his wife and two inquisitive daughters. In business, he seeks the emotional core of customer desires and strives for world-changing ideas.
Find the emotional core of customer desires, and you'll provide an online experience with world-changing ideas."
Bill Fehr